Didn't you call your customer after selling shoes or bags? Have you received any complaints from your dealer? Then everything is fine, right? No, quite the opposite. Research shows that only 4% of unhappy customers complain; the other 96% goes quietly to your opponent. This is the voice of customer churn that is never heard in the industry.
Production, inventory, invoices and shipping—these are at the heart of every ERP discussion. However, the biggest blind spot of most SMEs today is the subsequently It starts with: Customer relations, dealer tracking, returns management and after-sales service quality. Especially shoes, leather and textiles In growing businesses in the sector that rely on dealer networks or e‑commerce, these processes are still managed with a ledger, WhatsApp messages, or a "to‑call list".
What Is Missed After the Sale?
Return and Exchange Chaosу
For what reason was the product returned from the dealer returned? From which serial number? What status is the returned product waiting in the warehouse — will it be sold or destroyed? If these questions are not answered, each return will become a separate mystery and cost you free working hours.
No Tracking of Warranty Periods
"When was this product sold? Is it under warranty?" If the question cannot be answered without having to try to find the sales date from the invoice archive, your customer finds you inadequate. Warranty tracking is still one of the biggest operational vulnerabilities in the industry.
Dealer Performance Invisibility
Which of its 50 dealers is growing and which is shrinking? Which dealer has problems with deferred payments, and which one is the golden customer who pays on time? Businesses that do not have this information lose their best dealers without realizing it.
What is CRM and how is it different from ERP?
CRM (Customer Relationship Management) is an approach that records, analyzes and processes all customer interactions in the business. The problem starts here: A separate ERP program with a standalone CRM software They cannot talk to each other.
- The sales team gives a quote to the customer in the CRM, but cannot see the stock status in the ERP. The offer given may not be implemented.
- Customer complaints are transferred to CRM, but the return process, entry of goods into the warehouse and accounting records are still transactions carried out by separate people in separate systems.
- In fully integrated systems such as Korgün The CRM process is embedded within the ERP. Every customer order, payment, complaint and visit note is linked to a single customer account.
What Does Korgün ERP's CRM and After Sales Module Provide?
360° Customer/Dealer Card
Each customer's past orders, payment history (including average collection period), profitability status, current complaints and offers can be viewed together on a single card. Before your sales representative goes to meet with a dealer Korgün Assistant Prepare by looking at that card from above.
Complaint and Support Request Tracking
Every complaint received from the dealer (stitching, size incompatibility, cargo damage, etc.) is recorded in the system, assigned to the relevant person, and the resolution time is monitored. When the complaint is closed, the causal analysis is automatically reported: "Which model, which production batch, did we receive the most complaints about this month?" Existing Korgün ERP customers to create a support request Korgün Support Portal can use.
Return and Warranty Management
When a return request is created, the system automatically queries the original sales invoice, the product's serial/lot number and warranty coverage. If the return is approved, the product goes directly into the "Inspection Warehouse"; After the inspection, the stock movement is automatically created according to the decision whether it will be resold, destroyed, or returned to the manufacturer.
Automatic Reminder and Visit Scheduling
"Silent customer" warning to dealers who have not placed an order for 3 months, automatic debt reminder to current customers whose payments are overdue, regional visit route planning of sales representatives - all these are the output of the system. e-Showroom With , your dealers can place their orders via the digital showcase; They don't have to call you.
Real Success Stories
Bambi Read in their own words how footwear and other industry leaders are transforming customer and warehouse processes with Korgün ERP. Case studies supported by numerical achievements and engineering analyzes are waiting for you.
Dealer Segmentation: Why Is It Wrong to Allocate Equal Time to Everyone?
A wholesaler's dealer portfolio generally follows the Pareto Rule: 20% accounts for 80% of turnover produces. But how much time do you devote to this golden 20%? KG Palaimon's CRM reports automatically segment your dealer portfolio:
A Segment (Strategic Dealers)
High turnover, regular payment, low complaints. These dealers are offered a special price list, early collection preview and priority shipping. The system shows the manager which dealers are at risk of leaving this segment.
B Segment (With Growth Potential)
Medium turnover but increasing trend. Targeted campaigns and sales support are provided to these dealers. The system automatically calculates the order increase compared to the same period last year and reports it to the team.
C Segment (Dealers at Risk)
Decreased order frequency or delayed payments. Should this dealer be given a reminder call or a maturity tightening? The decision is left to the manager who follows the data and the system; Not a guess.
Inactive / Lost Dealers
No orders for 6 months, no complaints. Lost customer profile. The system puts these dealers on the "Re-Winning Campaign" list and assigns tasks to the sales team.
Scope of customer interviews, proposals and follow-up records CRM program You can review it on the page and compare it with your after-sales needs.
Does Your Customer Trust You, or Does He Just Have No Other Option?
True customer loyalty is established through product quality as well as after-sales experience. Stop customer loss with the Korgün ERP CRM module, which manages the entire process from complaint management to dealer analysis, from return tracking to automatic reminders, from a single place.